Sales directors prep for busy summer of TV, while Ten admits 2023 is a year for ‘measured risks’
As the official TV ratings period comes to an end and the festive season approaches, the major Australian TV networks are gearing up for a bumper content offering throughout the summer period. Mumbrella’s Emma Shepherd speaks to Nine’s Matt Granger, Seven’s Natalie Harvey, and Ten’s Rod Prosser, on what strategies are in place for next year, how ad sales are looking, and what they’re most excited about coming into the new year.
“Seven won TV this year, and we won that with one less channel, and we are in an even stronger position as we gear up for our summer of TV viewing and 2023 content slate,” Seven’s national sales director Natalie Harvey tells Mumbrella.
“With the addition of 7Bravo coming in the new year, and all that new content coming in on 7plus, it is going to put us [Seven] in a really strong position, particularly because it was an area where we weren’t as strong in that under-50s women,” explains Harvey. “So, we’re going to really give the other networks a run for their money on that. And we can win with one less channel and that’s what happens when you add another one that has a complementary audience to the other channels.”
