Sam Geer to replace Sophie Price as UM’s national head of strategy

UM’s Sydney strategy director Sam Geer will step up to become national strategy officer after Sophie Price announced she was moving across to M&C Saatchi as group head of strategy.

Sam Geer and Chris Colter

Geer has been Sydney’s strategy director for 18 months and the agency said he has been key to the agency’s major client work across the likes of Coca-Cola and new business wins including Optus, Virgin Mobile and Lion.

Geer’s role as Sydney strategy director will be taken up by Chris Colter, a former global Cannes Young Lions and MFA Grad Prix winner for work on Lego, who has been with UM since finishing university in 2012.