Sophie Price departs UM to become M&C Saatchi’s group head of strategy

UM’s chief strategy officer Sophie Price will join M&C Saatchi as the agency’s new group head of strategy.

The appointment forms part of M&C Saatchi’s bid to “become Australia’s most influential creative company by 2020”.

Price became UM’s head of strategy in 2005, before she left to join the creative side in 2007 working across The Campaign Palace, Happy Soldiers, The Monkeys and The Hallway, before rejoining UM in 2015.