Samsonite enters the ring with heavyweight boxer, via TRP
Luggage and travel accessory brand, Samonsite, has added to its ‘Seriously Tough’ campaign, with a new piece of work featuring a heavyweight boxer, via independent media and creative agency TRP.
The campaign leverages a 30-second ad that pits a red Samsonite suitcase against a tough-as-nails boxer in the ring. After a series of blows, the suitcase’s durability sees the boxer tire out, and it winning the match.
When asked about the ad, TRP’s head of strategy, Kyle Ross, said that a clear demonstration is a powerful way to sell a product. And in this case, showing off just how strong Samsonite is proves that it can withstand anything that a journey sends its way.
Good idea but who actually watches adverts these days, (apart from Optus Sports subscribers who not only pay a sub but then they get smashed with ads everytime they fast forward the picture. Now those brands on there might be getting some very substantial reporting views but very little or if anything negative engagement views from the viewers. Optus Sport coverage has turned into a joke, reminds me of Murdoch’s Foxtel ramming ads down your throat..). The sooner the EPL offer up their fees to a variety of broadcasters per market the better. Competition creates a better service.