Samsung launches Galaxy Z Fold7, Flip7, and Watch8 series with major national campaign

Samsung Australia has unveiled its latest Galaxy Z and Watch8 devices, supported by a wide-reaching integrated marketing campaign spanning digital, TV, social and more.

The announcement:

Samsung Electronics Australia today unveiled the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8 and Galaxy Watch8 Classic. These devices have been engineered with industry-leading hardware and seamless Galaxy AI integration to deliver cutting-edge performance, optimised for the foldable and watch formats, and to be Australians’ multitasking companions.

The Samsung Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE
Continuing its leadership in foldables, the Galaxy Z Fold7 is the thinnest and lightest Galaxy Z Fold yet, bringing together the best of Galaxy design, camera and AI innovation. The Galaxy Fold7 provides an ultra, flagship camera experience, for the first time in a foldable, including a 200MP main camera, 10MP telephoto and 12MP ultra-wide camera.

The Galaxy Z Flip7 is a compact powerhouse, putting AI in the palm of Australians’ hands. It also comes with a wider Flex Window for the multimodal era, allowing users to take selfies and make instant edits, without needing to open the phone. What’s more, for the first time ever, the foldable form factor is coming to even more consumers, with the first FE model of the Galaxy Z series – the Galaxy Z Flip FE.

The new Samsung Galaxy Z series is launched in Australia as new research reveals a whopping 90% of Australians deem their phone their number one essential* and almost half of Australians claim to use their smartphones to multitask more (45%) over the past two years.** The new devices aim to raise the bar by seamlessly blending design, engineering and powerful AI to elevate the everyday.

The Samsung Galaxy Watch8 and Galaxy Watch8 Classic
The Galaxy Watch8 series – Galaxy Watch8, and Galaxy Watch8 Classic – introduces Samsung’s thinnest and most comfortable design to date. With 24/7 health tracking, advanced sensors and personalised insights, it’s the holistic health coach that lives on your wrist.
As almost half of Australians claim that cost (46.5%) and time (46.9%) are the key barriers to achieving their health and fitness journey,*** the Galaxy Watch8, and Galaxy Watch8 Classic come with advanced sleep, activity and mindfulness, allowing all Australians – no matter experience-level or skill – to achieve their wellness goals, by providing deep data and insights.

Latest from Samsung Mobile supported by mass national campaign
The launch of the new Samsung Galaxy Z series and Watch8 series are supported with an integrated marketing and communications campaign that entails of multiple consumer touch points. The latest from Samsung will be unmissable, with the campaign spanning digital and social, TV and BVOD/SVOD, Video, Display, publisher partnerships, creator collaborations, PR and over 1,300 OOH placements – including Samsung’s landmark panels in Sydney’s Broadway and George Street and Melbourne’s Emporium; as well as ‘(Train) Station
Dominations’ in both cities (Parramatta and Central in Sydney, and Southern Cross in Melbourne). Standing tall and making an entrance, the first ever 3D-enabled takeover at Southern Cross in Melbourne comprises of over 140 new displays, having recently been upgraded.

To celebrate the launch of the Samsung’s latest in design and engineering innovation, Australians are encouraged to follow @SamsungAU on Meta, TikTok and X for a chance to win the latest devices. Join the conversation, and share comments across Meta, TikTok and X with #FlipOrFold, #GalaxyZFold7, #GalaxyZFlip7 and #GalaxyWatch8.

For more information about the Samsung Galaxy Z Fold7 and Galaxy Z Flip7 series, visit https://www.samsung.com/au/smartphones/; and for more information about the Galaxy Watch8 series, please visit https://www.samsung.com/au/watches/.

Please refer to the full announcements attached, including:

• The launch of the Galaxy Z Fold7, a device that brings together the best of Galaxy design, camera and AI innovation in the thinnest and lightest Galaxy Z Fold series yet.
• The expansion of Samsung’s Flip range with the Galaxy Z Flip7 and the first ever Galaxy Z Flip7 FE, pocket-sized companions crafted for portability, while still delivering powerful performance.
• The latest Galaxy Watch8 and Galaxy Watch8 Classic, the thinnest and most comfortable Galaxy Watch series ever, deliver 24/7 health tracking that can help you build healthier habits thanks to new features such as Bedtime Guidance, Antioxidant Index**** and Running Coach.

Please attribute the following quotes to Eric Chou, vice president of Mobile eXperience at Samsung Australia, Samsung Electronics Australia

• “We are pleased to launch the new Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8, and Galaxy Watch8 Classic – all combine AI with hardware advancements to reshape the smartphone and wearables experience, and to meet the unique lifestyles of any Australian, making these devices the ultimate multi-tasking companions.”

• “Now in our seventh generation, Samsung is leading the charge in mainstream foldables adoption. The Galaxy Z Fold7 and Flip7 set a new benchmark in our leadership in innovation, with a new standard of ultra-slim and ultra-light foldables. At Samsung, we are proud to be blending design and engineering together, to provide Australians with a refined foldable experience, without compromising on quality, while achieving best-in-class design, performance, and camera advancements.”

• “At Samsung, we see AI as the new user interface – ushering in a new era of mobile innovation. With Galaxy at the forefront, we’re delivering a true AI companion designed to enrich the lives of everyday Australians by enhancing communication, productivity, and creativity. One UI 8 makes its debut on our latest foldables, providing a true flagship experience inside and out. The interface is optimised for larger screens and powered by multimodal capabilities, unlocking experiences that were unimaginable just a few years ago. On Galaxy Watch, One UI 8 adapts beautifully to the size and shape of the watch face, ensuring a more intuitive and personalised experience.”

Please attribute the following quotes to Nathan Rigger, head of product, Mobile eXperience, Samsung Electronics Australia

• “The Galaxy Z Fold7 is our thinnest, lightest and most intelligent foldable yet. With our latest research revealing half of Australians are using their phone to multitask, the Galaxy Z Fold7 gives you more screen real estate so you have more room to explore. Combined with the first 200MP wide camera in a Fold and a powerful Snapdragon 8 Elite chipset, it’s the Ultra-level Fold that Australians have been
waiting for.”

• “The Galaxy Z Flip 7 is a pocket-sized powerhouse that puts powerful AI and performance in your hand, making it our slimmest Flip yet. It comes with the largest battery in a Flip, combining portability and performance. And with a wider FlexWindow, the Galaxy Z Flip7 is for the intuitive Australian on the go, as the larger display allows more use of the cover screen – for quick replies, checking your
schedule, or snapping selfies on the go.”

• “The Galaxy Flip7 FE is the latest addition to our Galaxy line-up that will bring the foldable experience to even more Australians. With our research revealing a third of Aussies saying a more cost-effective option would make them consider a flip phone, the Galaxy Z Flip7 FE is a value-led alternative that packs in high-quality hardware and powerful Galaxy AI features, in a hand and pocket friendly
design.”

Please attribute the following quotes to Kylie Mason, head of wearables, Mobile eXperience, Samsung Electronics Australia

• “We’re proud to introduce the Galaxy Watch8 series – your intelligent, holistic health coach on the wrist. Designed to support Australians in building and sustaining healthy habits, it offers advanced features including sleep scores, heart monitoring, energy tracking, and a personalised running coach.”

• “Suited to a range of diverse lifestyles, the Galaxy Watch8 Classic blends timeless design with enhanced functionality, while the Galaxy Watch8 delivers our most advanced hardware yet in a sleek, minimalist form. The latest Samsung Health app features are design to help Australians take control of their health and wellbeing – offering meaningful insights across sleep, nutrition and fitness.”

• “With One UI 8, in the new Galaxy Watch8 series we’re introducing powerful new features including Bedtime Guidance to optimise sleep and Running Coach for tailored training and Antioxidant Index, a feature which measures carotenoids to support a healthy lifestyle.”

* Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

** Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

*** Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over
1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010

**** *Antioxidant Index available on Android phones (Android 10 or above) and requires the Samsung Health app (v6.30.2 or above). Samsung account login required.
* Antioxidant Index measures carotenoid levels.
*To measure, place the center of your finger on the sensor at the back of the Watch and hold it for 5 seconds. While antioxidant index can be measured using any finger, the thumb is
recommended for the most accurate result.
*Repeated measurement due to uneven skin texture may lead to inaccurate results.
*Antioxidant Index is for fitness and wellness only. Not intended for use in detection, diagnosis or treatment of any medical condition. Please consult a medical professional for advice if you’re concerned about your antioxidant level.

Source: Fleishman Hillard