Samsung takes to Snapchat to boost netball grand final sponsorship

June 16, 2017 2:46

Samsung will boost its sponsorship of the the Super Netball Grand Final being broadcast on Nine over the weekend with a Snapchat integration that will give fans access to filters created specifically for the match.

The clash between the Sunshine Coast Lightning and the NSW Giants is looming as the the biggest ever game to be broadcast on free-to-air TV.

Samsung’s media agency Starcom has developed a mixed approach in a bid to bring the game game to life for fans, creating the first ever live story for netball on Snapchat and the first ever live air snapcodes.

The brand is using the opportunity to hero its Galaxy A5 and demonstrate the role that social media is playing in helping athletes share tips and tricks. The campaign will be spread across digital, social and at the game.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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