Sandisk unveils new visual identity and creative direction heading into 2025

Sandisk has unveiled its new corporate branding and creative direction, previewing a bold comeback planned for the new year.

With the aim of becoming a standalone innovator in 2025, Sandisk’s new creative direction represents a future forward philosophy of creating paths and possibilities for people to go without limits.

Uniting a person’s current moments and their future aspirations, the philosophy, defined by a ‘Mindset of Motion’, hopes to create a circle of collaboration for progress and future growth.