Sandisk unveils new visual identity and creative direction heading into 2025
Sandisk has unveiled its new corporate branding and creative direction, previewing a bold comeback planned for the new year.
With the aim of becoming a standalone innovator in 2025, Sandisk’s new creative direction represents a future forward philosophy of creating paths and possibilities for people to go without limits.
Uniting a person’s current moments and their future aspirations, the philosophy, defined by a ‘Mindset of Motion’, hopes to create a circle of collaboration for progress and future growth.
Representing a heritage of mobility and versatility, the Sandisk wordmark enables a seamless and simplified world of resilient data expression and storage. It hopes to keep aspirations moving, and push possibility forward, empowering people and businesses.
The new logo features clean lines and minimalist design, created to mirror the speed and efficiency of flash technology.
The iconic open ‘D’ letterform unites with apixel-driven ‘S’, both symbolising collaboration and partnership, shaping the future of technology. With both vertical and horizontal representations, the mark defies limitation.
“Enabling people to experience the potential of their data and move forward in making aspirations real is at the heart of what we do and we were very intentional in creating a mark that embodies the spirit of this thinking,” said Joel Davis, vice president of creative, Sandisk.
“Our visual brand philosophy is inspired by the future and all the diverse ways our customers consume data.
“Starting with a single pixel, the new Sandisk mark uses bold visual language while being rooted in the idea that progress is not an end point but a way of being.”
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