SBS goes fully nude in streaker ad campaign
SBS has launched a new ad campaign featuring a naked running man and slogan “We go there”.
The campaign, from Droga5 ANZ, features several video ads and an outdoor campaign with starkly different treatments. The outdoor campaign features pithy statements in black text on a plain yellow background, while the videos are cinematic and reference some of SBS’s most well-known TV properties.
The main 60-second video begins with a man taking his clothes off in a dressing room, running nude into a sports stadium, and then progressing through a series of sets including Alone Australia.
Personally I would be embarrassed to put my name to this ad. Surely SBS can do better!
Just curious to see if there would be a “really refreshing positive ” opinion if this commercial was redone with a visibly full nude female?
Nice to see SBS get back to its roots.