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SBS launches influencer campaign for Safe Harbour launch

March 2, 2018 9:48

SBS has recruited influencer agency Social Soup to create a campaign for the launch of its latest drama series Safe Harbour.

Leading up to the premiere of the four-part drama series, which goes to air on March 7,  Social Soup engaged micro influencers across fashion, entertainment, art and photography to create Instagram stories from an event activation for Safe Harbour.


Using Instagram’s new ‘swipe up’ function, influencers posted stories giving details about the four-part series and encouraging their followers to swipe up to watch the trailer.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
influencer influencer marketing Jane Palfreyman Safe Harbour SBS Sharyn Smith Social Soup television TV
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