SBS says ‘F U’ to racism in new TV and outdoor campaign
SBS has revealed its new campaign ‘#FU2RACISM’ ahead of Face Up To Racism week, which runs from February 26 to March 5.
The campaign, created in-house by SBS’ creative team, is designed to promote a week focused around programs on race and prejudice, with the focus being on SBS’ documentary ‘Is Australia Racist?’, presented by Ray Martin.
The campaign was inspired by the research results from one of the largest-ever surveys conducted on racism and prejudice in Australia, commissioned by SBS with Western Sydney University, which found one in five Australians experienced racism over the past 12 months.
Nice work Joel and team
I’m a 46 yr old male who grew up in Sydney. I was a skinhead. I rallied against it, but have always worried that I’m racist, or just survived a rascist experience. I struggle every day. Fuck youthful stupidity.
What I don’t understand: how a broadcaster run by potentially white marketers (see those credits?) seem to think they understand racism, seem to think they know what it’s like to be the subject of racism, and spend Australian taxpayers money on buying the media space for a billboard poster with some text on a background (which, by the way, 15 people were involved in creating at the expense of the Australian taxpayer). A poster that is supposed to entice white Australians who may have racist opinions to watch a show about racism to broaden their horizon on a network with a multicultural charter run by white people. Confused? You bet. Bored? Absolutely. White men playing it safe promoting anti-racism. Yawn. And even more embarrassing that you would promote that you put some text on a board? More like FU SBS – so out of touch.