SCA restructures roles with Dobson running metro and Lenarcic running regional operations

October 10, 2014 4:11

Dobson

Southern Cross Austereo (SCA) has today announced a reshuffle in its management structure that sees chief content office Guy Dobson promoted to the new role of executive director of metropolitan operations, and Rick Lenarcic take the position of executive director of regional operations.

According to the announcement the restructure of roles is a recognition of the differences between the metropolitan and regional businesses. However, it also comes less than three months after the challenged radio and TV group made a $392m write down on its regional assets and reported adjusted earnings were down 5.4 per cent for the year to $187.8m.

Guy Dobson, the new executive director of metropolitan operations said the move would help SCA “reinvigorate” its metropolitan operations, which include the struggling 2DayFM radio station which has languished in the ratings since the defection of breakfast hosts Kyle Sandilands and Jackie O.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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