SCMP launches Morning Studio Amplified to expand branded content reach
The South China Morning Post debuts a new solution enabling brands to extend Morning Studio content across connected TV, outdoor, YouTube, and more.
The announcement:
The South China Morning Post (SCMP) has introduced Morning Studio Amplified. This new advertising solution enables brands to seamlessly amplify their branded content created by Morning Studio beyond SCMP’s owned platforms, including connected TV, digital outdoor locations, and YouTube.
Kevin Huang, chief operating officer at SCMP, said, “Morning Studio Amplified is a natural evolution for clients. In the past year, I have checked into hotels to be greeted by Morning Studio work done for the hotel brand, and I have walked past properties that displayed Morning Studio videos on their outdoor screens. This new solution allows marketers to leverage SCMP’s trust and credibility, delivering unified creatives and messaging across the fragmented media ecosystem. Brands can now optimise their media investments across multiple channels, extending beyond SCMP’s owned platforms and driving greater impact and engagement.”
Michala Sabnani, executive director, Morning Studio at SCMP, said, “Morning Studio has a strong track record of innovation in branded content. Building on our success and creative strengths, Morning Studio Amplified provides our clients with a robust solution that unifies creative and storytelling across multiple online and offline touchpoints.”
Source: Sinclair Comms
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