Scoopon tries to get more men into group buying with ‘mancation’ offer
Scoopon has launched an offer explicitly targeting the demographic said to be less keen on group buying – men.
The group buying site is offering men a ‘mancation’ – a “mini-vacation away from the wives, girlfriends and conquests” – and claims that targeting men is an Australian first for group buying.
The offer comes two days after rival LivingSocial broke Scoopon’s Hungry Jack’s group buying record with a tie-up with Pizza Hut that shifted 163,093 pizzas.
The copy for Scoopon’s ‘Man-up’ promotion reads:
When will this madness end?
Fill in a form, pay, print out a coupon, take to pub, get $2 pint?
Or buy six pack from bottle shop?
Where is the subscription driver? If there aren’t any men using group buying, surely the promotion requires a subscription driver to ensure they’re exposed to the message? Otherwise, it’s a really cool idea.