Secure Parking introduces ‘Happy hours parking’
Sydney boutique agency Cabana Boys is attempting to redefine the carparking category in Australia with the idea of ‘happy hours parking’.
The campaign for client Secure Parking is an effort to broaden the market for CBD parking in off-peak periods, when parking is cheaper – but is not perceived to be so.
Campaign creative links to website secureparking.com.au, where drivers can find the best prices and location for their journey.
I always park in the city after 5pm… its only 10 bucks flat fee ($8 at some places), so why not?