Seek and Spotify team up to help lull anxious workers back to sleep
Employment platform Seek has partnered with streaming service Spotify on a project which aims to calm the anxieties of Australia’s workforce as it grapples with COVID-19, an economic recession and “unprecedented” circumstances.
Seek’s marketing director Jennifer ten Seldam told Mumbrella the brand noticed a spike in people searching for career advice and insights between 10pm and 3am – confirming that people are losing sleep due to the crisis.
Seek’s Sleepmix will be available until September
Just what the potentially un-employed need, a $15 per month Spotify direct debit.
Think you’re confused with Spotify Premium?
You know there is a free tier of Spotify that has advertising to cover the cost?
A master class in brand killing. No respect for what the brand was, its equities, its meaning, its tone etc. It’s really bad.
I love the seek brand ‘seek and you shall find’. This stuff is turgid. It uses none of the equity built over time. It’s got nothing to do with ‘hope’ seeks proposition and the tone is completely wrong.
This is just bad.
How many of us aren’t losing sleep at the moment due to work stress (or, worse, unemployment stress)? A nice, human and engaging way for Seek to link what they do with what we are all feeling without pandering to covidtising cliches. Big applause for effortless use of Indigeneous talent. And @Me – “seek and you shall find” was soooo 15 years ago or more – but more importantly, try telling that to the mass unemployed competing against 500 candidates for every available job. Seek and you shall sleep!
Work for TBWA Melbourne much? I dislike…
Ah, Mumbrella commenters, always there to pull down a campaign idea.
Dreamy..
I think this is a really lovely campaign idea. Smart platform pairing and supports their customers when they need it. Love it!