SEO in the age of AI: What still works

Last month marked the first time since 2015 that Google had less than 90% of all search traffic, marking a major shift away from the traditional mode of internet search.

YouTube, Tiktok, Reddit, and — most importantly — ChatGPT have all improved their search offering, and this disruption looks likely to accelerate as artificial intelligence tools enter the mainstream, and new competitors emerge.

Andrew Raso and Mez Homayunfard co-founded Online Marketing Gurus in 2012. As they explained at the Mumbrella 360 conference on Wednesday morning, the last major disruption to search happened during the pandemic, when everyone moved online, and the supply and demand models around online advertising changed.