Seven looks to narrow the path to purchase with 7Shop and 7Rewards

October 12, 2021 4:33

Seven West Media has launched two new offerings to increase the interactions viewers have with content on its platforms.

7Shop is being billed as a “first-of-its-kind” in Australia and provides consumers with an on-screen shopping experience while watching TV programs on 7Plus.

“This is very much picking up on second screen behaviour, that we’re seeing happen now,” said Seven West Media network digital sales director, Nicole Bence . “A lot of the effectiveness and attribution campaigns that we have been running, we know that they are watching TV but they have their mobile with them.”

Kurt Burnette

Viewers will need to pause the content containing the item that they are looking to purchase, a brand experience will appear on the screen -to either view additional branded content or activate a QR code and make a purchase via the vendor’s website, viewer can shop using their mobile or tablet device.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.