Seven partners with Twitter to monetise Australian Open tennis highlights

January 13, 2017 9:45

Seven is aiming to increase the reach and revenue generated by the #AusOpen hashtag by partnering with Twitter Amplify.

The partnership, which will give consumers access to live and exclusive video highlights from the tournament through @7Tennis, will enable Seven to monetise exclusive Tweet video highlights and content, according to a statement from Twitter.

Video Tweets shared by Seven using Twitter’s Amplify platform, will include a replay of on-court action, with a short pre-roll ad from sponsors including ANZ, Kia, Campari, Gold Coast Organising Committee, This Australian Life and William Hill.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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