Seven wins overall ratings for eighth time as Nine again wins in the demos
Seven has won its eight consecutive television ratings year taking the biggest total audience, with Nine winning in the major advertising demographics for the third straight year.
Seven’s winning share of 21.8 per cent in primetime for its primary channel was down on last year’s share of 22.9 per cent while Nine’s share of 21.2 per cent was modestly up on its share last year of 21 per cent.
ABC finished the year ahead of Ten with a share of 12.7 per cent while Ten settled for a share of 11.9 per cent, with the ABC falling from last year’s share of 13.4 per cent and Ten up from its 2013 share of 11.8 per cent.
When accounting for secondary channels as well, Ten pipped the ABC with a combined share of 17.9 per cent ahead of the ABC’s combined share of 17.4 per cent, with Seven taking the win with 30.4 per cent ahead of Nine with 29.2 per cent.
So bragging rights go to 7 on all people and 9 claim wins in most major demo’s. Predictable and well done to both. So Hamish and Lou demand a correlation between ratings and revenue and ask so at the up front’s. Not we will deliver winning ratings in demo’s that clients want to buy, we need to keep the board happy by securing far better than the paltry 20 they have this year and last with some rounding. November out any minute and reckon about a 20 will see them out with 7 and 9 making up the other 80 in a close fight. How much longer will the diminishing board number wise, put up with a 20 as being acceptable.
What I don’t understand is that if clients want demos, Nine wins the demos, but agencies give the major share of revenue to Seven….?
Can someone explain that to me?
Just plain laziness. Clients have agencies so tight on service fees that a 20 year old kid makes multi million decisions and anyone in the media knows that’s the case. You pay peanuts you get monkey’s.