Seven’s attempt at streaming diplomacy

November 3, 2015 1:45

Seven celebrated the launch of its streaming offer Seven Live with a Melbourne Cup themed activation in Sydney, replete with a giant purple horse and a slushy machine.

The new service, allowing people to stream all of the broadcaster’s channels online anywhere in Australia, has caused a bit of a stink with the regional broadcasters like Prime 7, WIN and Southern Cross Austereo claiming it will undermine their ad revenues.

So Dr Mumbo wonders why it was Seven decided to hold the activation in World Square, the location of Southern Cross Austereo’s head office.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics