Shazam redesigns content platform
Music recognition app Shazam has unveiled a full redesign as a content platform for artists, shows and brands.
The announcement:
MOBILE WORLD CONGRESS – 26 February 2014 – Shazam® today unveiled the full extent of the major app redesign launched earlier this month. The new experience changes the way that people will interact with the app, part of a larger strategy to make Shazam the beginning of the journey – not the end – whether people are interested in music, TV shows or brands.
“The redesign we’re unveiling today is part of a fundamental evolution in our consumer experience. With these changes, Shazam is evolving to become a destination experience and content platform for artists, shows and brands,” said Rich Riley, Chief Executive Officer at Shazam. “People will always be able to use Shazam in the way they know and love – to identify almost any song amazingly fast and purchase or share that song.. Shazam’s new content-rich design, coupled with the recently launched News Feed and the effortlessness of Auto Shazam, give users powerful reasons to spend a lot more time with Shazam and to use it every day..”