Shhh! Schweppes delivers soft vibes in new NGV activation, via Clemenger BBDO and Traffik

December 20, 2024 8:53

Soft drink brand Schweppes is drawing consumers into a world of softness through an activation with the National Gallery of Victoria (NGV), via creative agency Clemenger BBDO and Traffik – its activation division.

The tangible experience – ‘SOFT’ – delivers a space where everything within it, from textures to lighting and scents, is all soft. In addition to a selection of Scheweppes’ drinks available, it also features a score developed by Australian composer and musician, Jess Green, and composer, Axyl Dennison.

It was designed as an added component of Schweppes’ ‘A Sip for your Senses’ – a brand platform released in November 2023 that was created off the back of the feeling consumers get when they open a Schweppes product.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.