Shift announces first new business win: ADMA

Shift, the STW Group agency formerly known as The Brand Shop until March this year, has announced its first new business win since the relaunch – the direct marketing industry body ADMA.

Shift was assigned to create marketing collateral for this week’s 2011 ADMA Forum.

“Working with ADMA on its flagship annual forum has been an exciting opportunity given the challenging and vitally important role it plays in leading this rapidly evolving field,” said Iain Good, Shift’s MD.

Shift is a gold sponsor of ADMA and the agency’s head of strategy Richard Sauerman will be speaking at the event.