Smartphone rise grows but consumers lose interest in payment apps claims study
Australians will buy more than five million smartphones next year, but researchers say they are becoming increasingly resistant to mobile payments in a warning to retailers and app developers.
With Apple Pay through American Express launching in Australia by the end of the year, Deloitte’s 2015 Mobile Survey revealed Australia now has the eight most concentrated smartphone market in the world with 79 per cent of people owning a phone and Australia’s banks had been world first movers to capitalise on the opportunities created.
But co-author of the Deloitte report, Jeremy Drumm, said despite local banks seizing the opportunity and the imminent launch of Apple Pay, the willingness of people to complete transactions on their phones was actually declining.
Rubbish I use my Note 5 to pay wherever I go. This just sounds like a puff piece for Apple who have been left at the altar because they could not come to an agreement with the banks. It;’s Apple’s greed which has stopped them becoming a force. Apple are already losing the smart phone race all over the world. Australia seems to be lagging a bit but the take up of phone tap and pay is off to a great start. I love it.
@Kevin, whilst you may use your phone for payments, the article/research is consistent with research Mnet recently conducted, which outlined that mobile based ‘Tap and Pay’ is yet to be widely adopted in Australia – with 11% of respondents having made a retail payment by taping their phone (and 15% of p18-54).
There are loads of factors as to why Australia is behind other markets, but a key driver is that Australia was much more advanced in card based ‘tap and go’ payments/options prior to mobile solutions evolving. As such, mobile based ‘Tap and pay’ is not providing as big a leap forward here as it did in other markets.
Cheers, Scott
Hi Scott. Proving nothing really. Tap and pay barely exists in the U.S. I was in Hawaii at Xmas and I was in NYC and R.I. two weeks ago. No one had even heard of it. I think it is going to catch on. It is just too convenient to ignore. I don’t need cash any more.
I use PayPal for all internet purchases, PayWave for purchases under $100 (with a 2% rebate) and MasterCard for everything else. What’s a smartphone?