‘Sometimes that dream is stolen’: The Kids’ Cancer Project release new campaign, via 3rdspace
The Kids’ Cancer Project has released a campaign to spotlight the vision “that no child should die from cancer”, via 3rdspace.
Rolling out this week, the campaign leverages the idea that all children dream of their futures, but with cancer ending the lives of “three children… every week”, they are being prevented from achieving their dreams.
The platform uses a combination of digital, social, the 9 network and JCDecaux’s out-of-home solutions to spread its message. On social media, The Kids’ Cancer Project is expected to converse with “national identities” to see what their childhood dreams were, “and how today they share the dream” of the organisation.
