Sorrell: Most of WPP’s Australian growth will be organic, not via acquisition
WPP’s growth in Australia is likely to come from within its existing businesses rather than buying new ones, Sir Martin Sorrell said today.
The CEO of the global marketing giant was on a brief visit to Sydney, his first in two years.
His comments will lower expectations that WPP might look to bolster its creative performance locally through picking up independent agencies or companies within the Enero portfolio.
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