Southern Cross Austereo partners with Brightcove
Southern Cross Austereo has partnered with Brightcove to develop its online video offering.
The announcement:
Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced that Southern Cross Austereo (SCA), one of Australia’s largest commercial broadcasting companies, has selected Brightcove’s Video Cloud platform as the foundation for its online video offering. The partnership solidifies Brightcove’s position as the online video platform of choice for Australian and New Zealand media companies.
With Brightcove Video Cloud, SCA can now publish videos faster through a single, integrated video platform to manage its entire content workflow. It can publish direct to any device, anytime, and Brightcove Video Cloud’s custom analytics allows SCA to gain critical insights into how its video content is consumed across its multiple brands, including the Hit Network and Triple M. These insights will also form the basis of future content strategies to ensure SCA is publishing engaging content for viewers.
In addition, SCA is leveraging Brightcove’s integration with leading ad servers to increase the performance of ads inserted in video content. In its first week of deployment, SCA had already seen an increase in engagement from an average of 40% at best to a rate of 75%-80% completion compared to its previous video platform provider.
Using Brightcove Social, the industry’s first end-to-end social video management and distribution solution, SCA can now easily edit, publish, and track videos in the native playback environments of Facebook, YouTube, Twitter, and company websites from the Brightcove Video Cloud portal. Streamlining workflow and increasing social video return on investment through Brightcove Social is a crucial differentiator for SCA.
“We turned to Brightcove because we needed the best-in-class video platform and we needed it fast,” said Paul Strasser, Director of Digital Video Product, Southern Cross Austereo. “Our previous provider gave us an unrealistic window of time to migrate off their platform and Brightcove stepped up to the challenge.
