Southern Cross Travel Insurance leans into classic Aussie travel tropes in new campaign

November 18, 2024 11:01

Southern Cross Travel Insurance (SCTI) is on a mission to truly differentiate itself in market, starting with a new brand campaign leaning into Australian travel tropes, via Saatchi & Saatchi NZ.

Tapping into the Aussie attitude of ‘she’ll be right’, the new campaign aims to reassure travellers that they will be in good hands if they choose SCTI as their insurer.

It has been designed to build trust amongst travellers and set the brand apart from competitors, with the tagline – ‘Fingers crossed, you’ve got Southern Cross’ – playfully showcasing SCTI as a top choice for travel insurance.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.