Special Australia wins the lottery
Special Australia has been appointed as the new creative agency for The Lottery Corporation, Australia’s largest lottery operator, following a competitive pitch process.
Special will become the agency of record for The Lottery Corporation’s brands, which include The Lott, Keno, Powerball and Oz Lotto, for three years, beginning in 2025.
VML previously held The Lottery Corporation’s creative agency account for 13 years.
“Throughout the pitch process, we were impressed by Special’s exceptional strategic and creative expertise, as well as their collaborative spirit,” The Lottery Corporation marketing GM Ben Johnson said.
“What truly set them apart was their culture of kindness, honesty, and simplicity – values that align with The Lottery Corporation. In addition, their ability to tap into world-class strategic and creative talent, unrestricted by geography, offers a unique advantage.
“We’re eager to build a robust and enduring relationship with Special that continues to drive some of Australia’s most iconic brands.”
Special Australia partner and CEO Lindsey Evans said: “The team at The Lottery Corporation blew us away with their energy, smarts and ambition. Their unwavering commitment to true partnership, super high standards and more human ways of working was evident right the way through what was a great process.”
Special Melbourne partner and CSO Rebecca Stambanis added: “From the very beginning, we could feel the warmth, curiosity and collaborative spirit of the entire team. They are an incredible group of humans who want to do world-class work and have a good time doing it, so it is the perfect fit for us. We can’t wait to get started”.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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