Special Australia wins the lottery

Special Australia has been appointed as the new creative agency for The Lottery Corporation, Australia’s largest lottery operator, following a competitive pitch process.

Special will become the agency of record for The Lottery Corporation’s brands, which include The Lott, Keno, Powerball and Oz Lotto, for three years, beginning in 2025.

VML previously held The Lottery Corporation’s creative agency account for 13 years.

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