‘Testament to our ambitions as a brand’: Hyundai Australia releases new campaign and TV series

Hyundai Australia has released a fresh, road trip-themed campaign that coincides with its new TV series that premiered last night, via Maker Real, Innocean Australia and FINCH.

Focusing on hybrids and electric vehicles (EVs), the platform comes in the wake of the brand’s ‘Have you tried it’ campaign from 2022.

It leverages a 90-second film that shows the automotive manufacturer’s “IONIQ 5 N, Kona Electric, SANTA FE Hybrid and TUCSON Hybrid N Line” EV and hybrid vehicles undertaking a road trip from Perth to Sydney, moving through Australia’s rural landscapes.

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