Special launches Velocity Frequent Flyer’s first brand campaign in five years – and it’s ‘fast’
Special Australia has been tapped by Virgin Australia to create a new brand positioning, new program initiatives and creative platform for its Velocity Frequent Flyer.
The new “Velocity means fast” creative platform is also Velocity’s first brand campaign in more than five years, with the last one in 2018 involving converting its marketing budget into frequent flyer points for customers.
