Sport is the connective tissue that binds brands and fans, and 2021’s lineup is looking stronger than ever
After a year filled with cancellations and postponed sport across the globe, Nine’s 2021 lineup is set to deliver fans all the sport they love. Brands should not underestimate the marketing potential that the new year will bring.
The world of sport was turned upside down in 2020. With a postponed NRL season, Wimbledon cancelled, and both the French and US Opens postponed, fans began the year facing an unusually empty sporting calendar.
Thankfully, Australia’s various sporting codes fought hard to overcome the odds in record time. The NRL proved its nimbleness by becoming the first code to return to stadiums – not just here in Australia, but anywhere in the world. Broadcasting norms were broken in order to make the viewing experiences enjoyable and as normal as possible for the viewers, including new camera angles and augmented crowd effects.
Preview Nine’s Sport Strategy for 2021
At Nine, we don’t just serve up the main game, we connect Australia with a whole Wide World of Sports.
From television, digital, print, radio, video on demand and live streaming, there’s no place like Nine to reach and engage more Australians through Sport.
