Sport and reality lead the way in first Nielsen Twitter study into TV-generated tweets

Tweets about Australian TV shows were seen by almost 100m people in October, the first measurement of social TV conversations on Twitter by Nielsen in partnership with the social media network has claimed.

Viewers sent 1.2m tweets relating to TV shows during the month which led to 97m impressions, with sport and reality programs generating the most interest. Nielsen announced in March is was planning to launch the TV Twitter data analysis in Australia.

Head of Nielsen Twitter TV Ratings Scott Gillham said the new measurements will provide agencies and advertisers with a better understanding of where to place media spend.

“Social media is transforming the way viewers engage with TV as audiences share comments and opinions about their favourite shows in real time,” he said.