Squarespace launches ‘Click!, Click!, Click!’ campaign celebrating Aussie tradies

Squarespace has released a brand campaign – ‘Click!, Click!, Click!’ – for the ANZ market.

The announcement:

Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, today (June 13) launched its latest ANZ brand campaign, “Click Click Click.” The campaign celebrates the grit and resilience of Australian tradies who make up the largest sector of the small business industry (Australian Bureau of Statistics).

Drawing inspiration from the classic folk song “Click Go the Shears,” the spot reimagines the iconic tune as a modern anthem for tradies looking to build a successful business in a competitive market. It shows how, with just a few clicks, they can get online and establish a strong digital presence. While tradies are known for building in the physical world, Squarespace helps them bring that same level of skill and craft to their digital one.

“Tradies are the backbone of Australia’s economy,” said Alex Neilson, senior marketing manager for Australia & New Zealand, “but learning a trade is very different from learning to run a business. Typically, training focusses on the practical side of the job, with less emphasis on areas such as building a website and marketing the business. Squarespace aims to make that side of the business as simple as possible.”

Beth Moresi, Squarespace customer and owner of popular Melbourne-based business Beth Builds, adds: “We’re always flat out with builds, so we needed a website that could effectively capture leads, showcase our projects and be quick to update. Squarespace was the perfect choice. It’s so easy to use, even for someone like me who’s not a tech wiz.”

The campaign was produced by Squarespace’s award-winning in-house Creative team and shot in a retro style that nods to the cheeky, nostalgic jingles often seen in classic Australian advertising. It is now live across video on-demand, out-of-home, and social platforms throughout Australia and New Zealand.

Credits:

CTV
Client / In-House Creative: Squarespace
Chief Creative Officer: David Lee
Senior Creative Manager: Ben Hodgin
Senior Creative Writer: Danielle Cheesman
Senior Art Director: Katie Brents
Brand Design Director: Satu Pelkonen
Brand Design Manager: Joanna Hsu
Brand Design Manager: Matt King
Brand Design Manager: Albert Chang
Staff Designer: Ryan Carrel
Brand Designer: Jaycee Masucci

Brand Designer: Anni Peters
Senior Motion Designer: Videl Torres
Senior Motion Designer: Eric Konon
Senior Motion Designer: Christina Lu
Senior Retoucher: Sara Barr
Senior Retoucher: Derek Kalisher
Production Designer: Alex Tutelian
Senior Director, Creative Production & Operations: Erica Kung
Staff Producer: Kim Santella
Head of Business Affairs: Kiersten Bergstrom-Pavlik
Business Affairs Manager: Luke Richard
Staff Video Editor: Ken Rosenberg
Senior Director, Creative & Brand Strategy: Nate Skinner
Brand & Creative Strategy Manager: Olivia Cohen
Social Media Strategist: Celeste Scott
Senior Marketing Manager: Alex Neilson

Production: Blinkink
Unit 1, Tramways House, 377 Camden Rd, London N7 0SH, United Kingdom

Executive Producer: Bart Yates
Executive Producer: Josef Byrne
Head of Production Alex Halley
Producer: Jack Bristow
Production Manager: Sophie Jakobe
Mallorca Service Company: Palma Picture
Director: Zach Tavel
Director of Photography: Carlos Veron
Executive Producer: Dougal Messe
Line Producer: Mercedes Eguiagaray

Post: Studio RM, London & NY

New York Office
20 Jay Street, Suite 910, Brooklyn NY 11201
London Office
93 Shepperton Rd, London, N1 3DF

Head of Production: Tomas Katter
Lead VFX: Miriam Oladejo
VFX: Kofee Coley
Colorist: Myles Bevan
Online Editor: Max Sharman
Motion Producer: Paloma Bido
Color Assistant: Zachary Maller
Executive Producer: Mike Coley

Music and Sound Design: Major Tom Longon
Unit 1, Tramways House 377 Camden Road N7 0SH
Music supervision: Major Tom
Re-record produced/ Composer: Paul Housden
Sound design: Major Tom

Source: Hotwire