Stan claims 600,000 active subscriber mark
Streaming service Stan has given a rare insight into its actual paying subscriber numbers, claiming it has had 1.4m sign-ups and currently has 600,000 active subscribers.
The active subscriber number, understood to include paying subscribers and free trials, was 50,000 higher than revealed by the service in early September. It is unclear how many of those subscribers are paying the $10 per month rate, but it claims a conversion rate of 75% from free trials.
Details were revealed in a presentation put together for an investor call on Wednesday afternoon, which included graphs showing the service is still anticipating breaking even in the second quarter of the 2018 financial year.
This is really healthy. Besides the original content, Stan has an awesome product and suite of shows. Really important for the Australian consumer and production industry that Netflix has local competition.
Does that mean that 800,000 of their sign-ups are NOT active? That can’t be healthy.