Stan inks deal with Telstra for free customer access in a bid to grow awareness of SVOD
Australian streaming service Stan has forged an agreement with Telstra which will see its product offered alongside rival Presto within the telco’s broadband bundles.
The deal will be seen as a surprise to many in the industry as Telstra owns 50 per cent of pay-TV company Foxtel, which in turn owns half of rival streaming service Presto, which Telstra also offers on a six-month free plan.
Stan CEO Mike Sneesby defended the move, which comes four months after Stan penned an agreement with Vodafone, arguing the future of SVOD (streaming video on demand) would likely see a variety of offers across various telcos.
“When we launched the Vodafone partnership (in February) there were lots of questions about would this be the only partnership,” said Sneesby. “We were very open about the fact we would continue to talk to all the major telco players around broadband.”
The networks should have built a joint SVOD platform with separate ‘front ends’. If Netflix tries hard enough it could be the only one left standing.
Stan are so far behind the 8 Ball in terms of carriage. Great thing about most the other services ids you can simply set up the app on most the set top boxes or games consoles.
Pretty sure the best you can do with Stan is run via a computer or Ipdad, then connect to your TV. Too hard.
I totally want an Ipdad!
@ Laurie Patton – I believe they did have discussions many years ago but couldn’t agree – something about egos – I think ! Even the ABC was involved in such discussions…
I watch Stan on Apple TV, but the Ipdad sounds like innovative tech 😐
@Gonz, Stan allows you to watch on your TV with Apple TV or Chromecast and on your computer, tablet or smartphone.