Still Six Lives begins campaign to raise awareness of stillbirth
Content Warning: The following article discusses stillbirth and pregnancy loss
For those that need support contact Stillbirth and Newborn Death Support: www.sands.org.au
The anxious wait for a baby’s heartbeat to be found during an ultrasound has been captured by Still Six Lives for an ad raising awareness of stillbirth.
Still Six Lives aims to lower the number of stillbirths which occur in Australia, by increasing awareness of preventative measures. The Federal Government-backed initiative is being implemented by Red Nose, SANDS, the Stillbirth Foundation and Stillbirth Centre of Research Excellence.
This first campaign video has been released to launch the initial phase of the program which aims raise awareness. It will be followed up in April with a new campaign film that will educate Australians on three proven behaviour tactics that can reduce the risk of stillbirth.
