Stop making sex objects of women and kids

In this guest post, Melinda Tankard Reist calls on advertisers to stop sexualising kids and objectifying women

The ad industry has the nasty habit of using self-regulation to its commercial advantage, exploiting women’s bodies in the process. Corporate social responsibility is sacrificed on an altar of sexism.

Inadequacies in the system include a weak code of ethics, no pre-vetting of ads, the Ad Standards Bureau’s powerlessness to order the removal of ads, inadequate monitoring and no meaningful penalties.

Many people don’t know how to make a complaint. Self regulation means the industry gets to do what it wants – and pretty much get away with it.

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