Stories are made to be worn in Blundstone’s latest platform, via Thinkerbell

Iconic boot brand Blundstone has released a global platform built on the backs of its international community of wearers, via Thinkerbell.

The brand’s ‘WELL WORN’ campaign showcases customers from five countries making their marks on the world in the comfort of their Blundstone boots, while spotlighting “the ingrained worth that every step has brought to them.” Michael Mouritz directed the work while Hotel Bell shot it.

The platform also supports “a brand film and design world that launches the new WELL WORN platform to over 30 countries around the world”.