Citizen Stu

23 millionDr Mumbo was greatly intrigued by an email that lobbed into his inbox from Stuart Gregor, the founder of PR agency Liquid Ideas and chairman of the PR Council.

Gregor, with the help of a few advertising industry people, is setting up a political party ahead of the September federal election.

In the email sent out to a number of people across the industry he explains that the party,  which is to be called the23million (based on Australia’s population hitting the 23 million mark this week), is an attempt to “agitate for a bit of change in our political system”.

Agitation you say? This is a topic Dr Mumbo thinks the chairman of the Public Relations Council knows a bit about.

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