Subway delivers a heartfelt ‘Cookiemas’ story via Publicis TeamFresh

Kalila Welch

November 21, 2022 9:52

Subway ANZ is celebrating Christmas with the launch of its ‘Cookiemas’ campaign, reminding consumers that for many Christmas can be the loneliest time of the year.

The campaign was created for Subway by its Publicis Groupe bespoke agency Publicis TeamFresh. The bespoke agency was created when the quick service restaurant handed its media to Publicis agency Zenith last December, ending a ten year relationship with AKQA Media/Ikon. Publicis Worldwide had already picked up creative duties for Subway in 2020, following a lengthy pitch process.

The campaign creative tells a heart warming story that aims to build brand connection and fame for the Subway cookie, sending a message that a simple gesture can bring people together and help them feel seen.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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