Sunbeam ‘reinvents the coffee ritual’ with new campaign via Bounce

Sydney-based creative agency Bounce has unveiled its first piece of work for its new client Sunbeam, reinventing the at-home coffee ritual.

To promote Sunbeam’s new range of espresso machines, the agency has positioned making a coffee at home as a ‘Real Crowd Pleaser’ that anyone can master.

There’s a common idea that making a coffee at home is complicated, according to Joel Chapman, Bounce’s executive creative director. The agency set out to challenge this assumption.