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Super Bowl Campaign Review: The best and worst Super Bowl ads

Which Super Bowl ad was the best of the bunch, and which ad deserves a slap? In this special Super Bowl Campaign Review, Mumbrella invites two of the industry’s most senior creatives to critique some of the world’s biggest ads – including Tourism Australia’s Crocodile Dundee hoax – and rate them out of 10.

February 15, 2018 9:05
Brand: Tourism Australia
Agency: Droga5
The Verdict: A winning ad with lots of ‘talkability’

Heath Collins, creative director, Cummins&Partners, says:

Collins says the ad is a winner

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
Amazon cummins&partners DPR&Co Febreze Heath Collins Kia Richard Ralfsmith Super Bowl Tide Tourism Australia
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