Supercheap Auto celebrates cars and garages in new campaign

Supercheap Auto is encouraging the public to reclaim their garage from spiders and storage to “discover its true potential” in a new campaign “celebrating the dying arts of car and garage maintenance”.

Created by The General Store, the three ads each focus on a different element of garage and car maintenance, with the first “a celebration of the perfect garage”.

The ad sees an envious man, and his dog, staring down a driveway, with other people in the street also stopping their outside  activities to stare at what is revealed to be a perfectly organised garage.

With the tagline “Reclaim your garage with Supercheap Auto”, the ad is set against a choir singing joyfully.