Surfboard designer and entrepreneur Hayden Cox stars in Audi’s global storyteller series
As a part of its “global storyteller series”, car manufacturer Audi has spotlighted entrepreneur, surfboard designer and Haydenshapes founder, Hayden Cox, to advertise its Q8 e-tron – an all-electric SUV.
The commercial – directed by Collider’s Ben Briand – was created by Sydney-based creative agency, WolfKing. Interweaving shots of Cox working on his surfboards and a new wetsuit, and driving in the Q8 e-tron, the commercial is designed to exemplify Audi’s ‘Progress you can feel’ message.
