Suzukis talk thanks to singing birthday card technology in latest Deloitte Digital campaign

“Glovebox? More like chatterbox, am I right? I mean, does anyone actually put gloves in here?” a car compartment asks in Suzuki’s latest iteration of its ‘For Fun’s Sake’ platform.

The car is talking because the new Baleno can talk in the ad’s parallel universe, featuring the same technology found in singing birthday cards to speak from the glovebox, centre console, boot, and underneath the sun visor.

The futuristic TVC shows off the car talking from these compartments, claiming “Suzuki have succeeded where others have wasted millions”.