F.Y.I.

Swisse brings attention to new Hyaluronic Acid Glow product, via Traffik and AMPR

July 22, 2024 3:18

Traffik, AMPR and Swisse have teamed up to release a full-scale campaign for Swisse’s Hyaluronic Acid Glow range.

The announcement:

As Australia’s #1 Beauty Supplement Brand, Swisse Beauty is all about the inside-out glow! Their latest campaign with Traffik is here to spread the word on how best to tackle one of the biggest culprits behind skin aging: dehydration from dwindling collagen and hyaluronic acid levels. Swisse Beauty is here to remind Aussies to give their skin the TLC it deserves this winter by taking “The 1st Step to Hydrated Skin” with their ingestible Hyaluronic Acid Glow range.

The campaign is shaking things up, encouraging a shift from skincare overload to embracing ingestible beauty as the first step to all daily, beauty routines. The simple message? Hydrated skin begins from within! And to back this up, Swisse has leant on their science credentials, amplifying the key message: ingestible Hyaluronic Acid can increase skin hydration in just 6 weeks*.

The 360-degree campaign includes activity across Large Format, Street Poster and Gym OOH, Podcast and a multi-faceted Social Media strategy, incorporating; premium brand video, educative info-motion and a compelling influencer strategy.

This activity was further bolstered by a CGI Stunt where a giant Swisse Beauty Collagen + Hyaluronic Acid Supplement vile was spotted on the roof of Bondi Icebergs, against the backdrop of a cold, gloomy, winter’s day. The vile then dived into the Bondi pool, causing a big splash of hydration, revealing a “Swisse Glow World” featuring a summer beach club with blue skies, palm trees and luxurious beach decor. The “Glow Up” we all need this winter, with a splash of Swisse Beauty.

While this was a CGI stunt, Swisse Beauty brought this concept to life in collaboration with PR agency AMPR, with a two-day Bondi takeover that saw a fully decaled Bondi Pool and the “Swisse Glow World” activated IRL, with luxurious European Beach Club decor as part of three VIP, media and consumer events.

The Swisse Beauty Hyaluronic Acid Glow range is available to purchase at Chemist Warehouse, Australia’s biggest house of beauty.

DISCLAIMERS:

Always read the label and follow the directions for use.

Hyaluronic acid helps increase skin hydration.

Sodium hyaluronate is a salt form of hyaluronic acid (HA).

*Al-Atif1, H 2022, Collagen Supplements for Aging and Wrinkles

**Kawada et al. 2015, J Clin Biochem Nutr, 56(1):66-73. doi: 0.3164/jcbn.14-81.

Australia’s #1 Beauty Supplement Brand: IQVIA Sell Out Service. Vitamins Minerals & Supplements, Australia Pharmacy and Grocery. Total Value Sales and Total Unit Sales, MAT ending 31/03/2024.