TABOO to refresh TAC’s Vanessa platform and provide ongoing creative support
Creative agency TABOO has been tasked with refreshing the Transport Accident Commission’s (TAC) Vanessa platform.
An initiative first set up in 2005, TAC’s Vanessa is designed to empower Victoria’s young people to engage in safe driving practices.
With its appointment, TABOO is expected to leverage fresh data from “youth research and program evaluations” to expand Vanessa to key locations where young people reside, and ensure that its message fully resonates with them.
