TAC resumes How Safe is Your Car campaign with focus on automatic braking

Victoria’s Transport Accident Commission is campaigning for drivers to buy cars that can brake automatically in a new Sliding Doors-style ad that shows two different outcomes to the same incident.

In the second TV campaign from TAC’s new agency Clemenger BBDO Melbourne, the commercial directs audiences to the How Safe is Your Car website where users can search for their own car and compare its safety level to other models and brands.

It sees the TAC resume its How Safe is Your Car campaign which in 2011 promoted curtain airbags and in 2004 focused on electronic stability control (ESC) features.