Advertising

The Sphere Agency uses rock band metaphor in campaign to push its integrated credentials 13

GE Capital launches first Australian brand campaign

Bonds signs Todd Lasance for summer ad blitz

Tool time 2

Defence Force urges new recruits to ‘Fly Army’ 11

Bonds re-records Devo’s Whip It track for baby-tastic ad for Zip Wondersuit 1

Tourism Australia unveils new $250m There’s Nothing Like Australia campaign 72

CommBank Can campaign rolls out two more ads – Kaching and Concierge 19

Creative collective launches ‘happiness gadget’ sex toys, The Monkeys mulls product division 57

Balls – quite literally – from Lynx 34

Twinings suggests Aussie women should drink tea every day 10

Tourism Tasmania campaign mocks pretentiousness of mainland Aussies 31

Call for entries: May’s Ad of the Month

Mumbrellacast: Ten’s Paul Henry | M&C’s Ben Welsh | Behind ‘Can’ | The Bledisloe of advertising | Hungry Jack’s nice girls | Bingle: Ten’s big hope

Qantas pitch: ZO, Droga 5, Play Communication, Amnesia Razorfish, Subnine and R/GA announced for roster 9

Nissan X-Trail ads promote new feature to help people park 5

Diageo splits with agency formerly known as Three Drunk Monkeys 11

Vic train operator sends Melburnians on a guilt trip 9